Kate D’Anna • UX portfolio
I’m a UX lead who is passionate about finding the best and most efficient experiences for my users.
I lead projects from a UX perspective from initial briefing to launch day and beyond, including discovery research, ideation, information architecture, wireframing, and user testing.
I’ve worked with B2B, B2C, and e-commerce clients, from small to large scale, across the gamut of industries.
Portfolio
Software company — journey map strategy (coming soon)
Pet health blog — site redesign (coming soon)
Learning platform — interactive modules (coming soon)
Online retailer — site redesign (coming soon)
Improving process & efficiency
Throughout the course of my time with X, it has always been my goal to increase work efficiency and standardization. My aim isn’t to save money or hours, it’s to make room for additional tasks that may improve a product’s user experience. Additionally, using set processes has helped us improve deliverables overall, and strengthen our strategy practice as a whole.
What I bring
Areas of expertise
Primary & secondary research
Landscape analysis
Information architecture & tree testing
Qualitative user testing
Wireframing
Site strategy
Design & dev consulting
Recent projects
Rigorous testing and rebrand for a Fortune 500 financial institution.
A dot com revision for a major fashion brand.
A brand & site redesign for a leading cruise company.
A site strategy for a major international asset manager.
A 360-degree strategic redesign for a leading pet brand.
Brands I’ve worked with
UX philosophy
Nothing is perfect and nothing ever will be. This doesn’t mean we should give up from the start – it means that as UX practitioners we need to constantly learn, iterate, and test. People are constantly changing as their preferred experiences change with them.