I’m a UX lead who is passionate about finding the best and most efficient experiences for my users.

I lead projects from a UX perspective from initial briefing to launch day and beyond, including discovery research, ideation, information architecture, wireframing, and user testing.

I’ve worked with B2B, B2C, and e-commerce clients, from small to large scale, across the gamut of industries.

Portfolio

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What I bring

Areas of expertise

Primary & secondary research

Landscape analysis

Information architecture

Qual & quant testing

Wireframing

Site strategy

Design & dev consulting

Recent projects

Rigorous testing and rebrand for a Fortune 500 financial institution.

A dot com revision for a major fashion brand.

A brand & site redesign for a leading cruise company.

A site strategy for a major international asset manager.

A 360-degree strategic redesign for a leading pet brand.

UX philosophy


 

Nothing is perfect and nothing ever will be. This doesn’t mean we should give up from the start – it means that as UX practitioners we need to constantly learn, iterate, and test. People are constantly changing as their preferred experiences change with them.