Kate D’Anna • UX portfolio
Lead UX & product designer creating user-centered products through research, strategy, & system-driven design
I lead UX and product design projects from concept to launch, combining user research, IA, content strategy, wireframing, and testing with scalable design systems that unify and elevate the experience.
I’ve partnered with B2B, B2C, and e-commerce clients of all sizes and industries to deliver intuitive, accessible digital experiences that drive business impact.
Featured case studies
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Cruise line — account redesign
INTERVIEWS • WIREFRAMES • LANDSCAPE • TAXONOMY • IA & TREE TESTING
Overhauled the account and settings interface for both web and mobile platforms, streamlining user flows and consolidating features to enhance guest confidence and loyalty. Directed UX strategy, information architecture development, and conducted tree testing to establish a scalable, intuitive system.
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EdTech platform — subject matter expert and instructor
INSTRUCTIONAL DESIGN • WRITING • UX EXPERTISE • VOICE OVER
Acted as the UX subject matter expert for an inaugural in-house UX Design Professional Certificate, enhancing course materials, refining content, and producing instructional videos to effectively guide learners through the complete UX process. -
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EdTech platform — interactive modules
UX IDEATION • STAKEHOLDER ALIGNMENT • WIREFRAMING • DESIGN SYSTEMS • TESTING
Partnered with stakeholders to design and enhance numerous interactive learning modules for professional certificate programs, boosting learner engagement and accessibility across various disciplines and languages.
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Hotel careers site — information architecture
INFORMATION ARCHTECTURE • TREE TESTING • WORKSHOPPING • UX STRATEGY
Served as the UX architect for a global initiative, developing and refining a multilingual information architecture for a hospitality careers site spanning 13 countries and 6 languages. Employed tree testing, workshops, and stakeholder collaboration to validate a navigation structure that enhanced content discoverability and usability for a diverse user base.
Designing the systems that power great experiences
Throughout my UX career, I’ve focused on improving efficiency and standardization—not to cut time or costs, but to create space for deeper exploration and better user experiences. By establishing clear processes and reusable frameworks, I’ve helped teams strengthen their strategy, elevate deliverables, and work with greater clarity and consistency.
What I bring
Core skills
User research: Discovery, primary & secondary research, accessibility & qualitative testing, landscape & competitive analysis
Information architecture: Site mapping, taxonomy design, and tree testing
Experience design: Wireframing, prototyping, and interaction strategy
Content & product strategy: Site strategy, content hierarchy, and UX writing alignment
Scalable design systems: System creation, component libraries, WCAG compliant interfaces, documentation and design governance
Collaboration & consulting: Cross-functional alignment, workshop & stakeholder facilitation, mentoring, design/dev consulting, and agile workflows
Selected projects highlighting UX & product design expertise
Career site redesigns & rebrands (multiple industries)
Led end-to-end UX for multiple corporate sites, including research, IA, wireframing, testing, accessibility, and design system implementation.Ecommerce & travel redesigns
Directed large-scale redesigns, improving usability, conversions, and responsive experiences.Enterprise site strategy & architecture (Fortune 500 brands)
Developed site strategies, workflows, and scalable design systems aligned with user needs and business goals.EdTech course design & instruction (major learning platform)
Created instructional content and prototypes for a major learning platform, ensuring usability and accessibility.
Brands I’ve worked with
