I’m a UX lead who is passionate about finding the best and most efficient experiences for my users.
I lead projects from a UX perspective from initial briefing to launch day and beyond, including discovery research, ideation, information architecture, wireframing, and user testing.
I’ve worked with B2B, B2C, and e-commerce clients, from small to large scale, across the gamut of industries.
What I bring
Areas of expertise
Primary & secondary research
Landscape analysis
Information architecture
Qual & quant testing
Wireframing
Site strategy
Design & dev consulting
Recent projects
Rigorous testing and rebrand for a Fortune 500 financial institution.
A dot com revision for a major fashion brand.
A brand & site redesign for a leading cruise company.
A site strategy for a major international asset manager.
A 360-degree strategic redesign for a leading pet brand.
UX philosophy
Nothing is perfect and nothing ever will be. This doesn’t mean we should give up from the start – it means that as UX practitioners we need to constantly learn, iterate, and test. People are constantly changing as their preferred experiences change with them.